Ecological Carpets – 2011
ORA-ÏTO is the label and the name of the French designer who created, at the age of 19 the very first virtual brand. Born in 1977, this iconoclastic artist became globaly famous at the end of the 90’s by hijacking in 3D the products of the most emblematic and international brands such as Vuitton, Apple, Nike and Bic … Furthermore to numerous publications in the press, the fiction turned into the reality. When customers tried to purchase these imaginary products the orders flooded Ora-Ïto’s web site. This became the second digital works ever acquired by the National Funds of Contemporary Art (FNAC).
He just designed the already famous perfume “Idylle” for Guerlain, the nomad and revolutionary kit for the first cosmetic brand of Fred Farrugia and collection of furniture for Zéritalia, Zanotta and Artelano which he presented during the furniture trade show of Milan. He works at present in co-branding with Dunlopillo for whom he created a collection of furniture. with Steiner he imagined a collection lounge to armchair to a sofa to the end-table and a complete range of products of all the typologies adapted to the lounge, a second collaboration with Guerlain (Terracotta) and a new lifestyle and jewels collection for Christofle.