Ora Ito * Ecological Carpet

Ecological Carpets – 2011
ORA-ÏTO is the la­bel and the name of the French de­sign­er who cre­at­ed, at the age of 19 the very first vir­tu­al brand. Born in 1977, this icon­o­clas­tic artist be­came glob­a­ly fa­mous at the end of the 90’s by hi­jack­ing in 3D the prod­ucts of the most em­ble­m­at­ic and in­ter­na­tio­n­al brands such as Vuit­ton, Ap­ple, Nike and Bic … Fur­ther­more to nu­mer­ous publi­ca­tions in the press, the fic­tion turned in­to the re­al­i­ty. When cus­tomers tried to purchase th­ese imag­i­nary prod­ucts the or­ders flood­ed Ora-Ïto’s web site. This be­came the se­cond dig­i­tal works ev­er ac­quired by the Na­tio­n­al Funds of Con­tem­po­rary Art (FNAC).
He just de­signed the al­ready fa­mous per­fume “Idylle” for Guer­lain, the no­mad and rev­o­lu­tio­nary k­it  ­for the first ­cos­met­ic brand of Fred Far­ru­gia and col­lec­tion of fur­ni­ture for Zéri­talia, Zan­ot­ta and Arte­lano which he pre­sent­ed dur­ing the fur­ni­ture trade show of Mi­lan. He works at pre­sent in co-brand­ing with Dun­lop­il­lo for whom he cre­at­ed a col­lec­tion of fur­ni­ture. with­ Stein­er he imagined a col­lec­tion lounge to armchair to a so­fa to the end-table and a com­plete range of prod­ucts of all the ty­polo­gies adapt­ed to the lounge, a se­cond col­lab­o­ra­tion with Guer­lain (Ter­ra­cot­ta) and a new lifestyle and jew­els col­lec­tion for Christofle.


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